The home screen one first lands on when entering the website was an important aspect of the site as to grab a user’s attention to make them want to explore the site more. One could present the site with focus on an artwork or the artist themselves. The name of the artist was included to focus the attention on the specific artist as soon as a user enters the page.
How one would go about presenting the artwork was contemplated. All of the artwork in question was in the shape of rectangles and was kept like that so as to not take away from the artwork by changing the shape or making anything too complicated. The square look was kept across all images on the sight to remain consistent. To present too much at ones would be overwhelming and the artwork differs in size so one couldn’t present the work in just any way. How much information to include on the artworks was undecided as it usually differs from gallery to gallery, yet the name, year and material is the standard most galleries include.
Interchanging between different coloured backgrounds on sections not presenting any art was explored to break up the page in some way, however the outcome was to keep a consistency in the clean design.
How much information to present at first glance was dependent on if a user would be interested in entering a separate page for more information, or if it was even necessary, overcomplicating an otherwise simple layout. An example would be the news section as the original design was to include pictures from the articles above the title and description. However, a lot of articles don’t include images and gave a site dominated by images an unnecessary element, resulting in removal, giving the sight a simpler look.
The order of the sections was important as to what information a user would be most interested in, what they would like to see first and what could be on a separate page all together. A perceiver goes to an exhibition to look at the art, not necessarily for the artist. That’s why the sectioning included the artwork and exhibitions before the artist’s information to focus on their art and achievements.
